Higher Standard

Ethical business conduct sometimes requires more than strictly complying with the law. Moreover, there are no laws governing many business activities. Even when laws apply, sometimes they set a standard of behavior that is unacceptably low for Honde. When you are confronted with such situations, you need to make a good, ethical decision that will reflect well on Honde and you. This section contains advice to help you do that.


Honde Business Conduct Policies provide guidance for many situations, but this website/manual cannot cover every possible issue you may face in the course of Honde business. In these cases, your actions should be guided by our fundamental values of uncompromising integrity and honesty. These values include promise keeping, fairness, respect and concern for others, and personal accountability.


Ethical decision-making requires evaluating and giving due consideration to alternative courses of conduct in light of these corporate standards:


  • Show uncompromising honesty and integrity in all of your Honde activities and relationships.
  • Avoid all conflicts of interest between work and personal life.
  • Respect the dignity and worth of all individuals.
  • Encourage individual initiative and innovation in an atmosphere of flexibility, cooperation and trust.
  • Promote a culture where promise keeping, fairness, respect and personal accountability are valued, encouraged and recognized.
  • Create a safe workplace.
  • Protect the environment.